WYANAD RICE IN GERMANY MARKETS

Gandhakasala rice from wyanad in kerala will compete with best exported rice varieties of asia, basmati rice of india and jasmine rice from thailand in german markets.The study conducted in association with M.S Swaminathan research foundation in Chennai indicated that there is good demand for gandhakasala in germany and traders were optimistic about its marketing potential. This rice has been protected under the geographical indication scheme.The success of gandakasala would denote lifeline not only for wyanad tribals but also for conservation of the traditional rice varieties in the area which is now under threat of changes in land use having a gtag. Ganda kasala rice marketing will involve an MOU with the farmers committee for ganda kasala in wayanad and the buyer in germany and an exporter in the country as well

By: k.mohan